Magazine Adverts

This is the poster magazine advert for The Verve's first single from the album Fourth. The photography, even through slightly different works together nicely, changing the colours slightly to depict the feel of that particular song. Their album cover captures clouds with effects of different colours making the album feel relaxing but possibly a little bit trippy. The audience can expect epic, anthemic moments throughout. The magazine advert uses the same photo as the singles artwork as it's background so immediately the audience know what to look out for and recognize it in the stores. They use the same text as on the album artwork on the poster, keeping the information simple. Its informative by stating it THE SINGLE, its avaylable to download and buy on c.d./vinyl, then includes their website and producers logo. I think this is eye catching because the horizon draws the viewers attention aswell as telling them the release date.

video responce

" good shots but perhaps a bit more of a variety. At 00:20 when she's walking you could speed it up as its quite slow. I really like the shot of the car and headlights as the girl is walking towards the camera, this is a good effect. The fades between the tree shots are good too." - Louise (Media Student)

I agree with the comment that the shot of her walking in the distance is too slow tempo and the shot is too long with the slow music, when i re-shoot i will consider doing more close up shots of the character as thats a convention that most indie rock music videos follow. As this was a first attempt i only organized to use one model, but by using two this will give me a wider variety of shots and add performance into the video not just narrative alone.

I also think that the headlight effect accompanies the lyrics "light burns within" well and i will be using this same effect in the final video. This shot works together with the use of the torch so i think using light in interesting ways will be a major part of the video.

As the beginning of the song starts slow i think i will use the fade effect more frequently before the tempo picks up towards the middle.

Another opinion

"A few things I would look at or try

- more than one person. the torch sequence may look more effective with more people, the sequence with the car headlights that may also look effective with more than one person?

- 0:46 i like this as one person

- The fade from her face to the tree/moon i like

- are we ment to see the torch in her hand as it comes away from her?

- maybe try and get a field if that is where you want where there is less background i for one got pretty distracted by it.

Overall i think this looked like a worthwhile practice, Check out the editing pace and style, the bit going from the dark torch to the car was very quick i don't know wheher thats the ffect you were after though. maybe bring the car bt in when the singing restarts as i think i heard as 'as the light still burns within' which may make the footage more relevent?

The change in colour tone from 0:45 onwards i think is effective.

the shadow created on her face is nice,

Just an idea, after the shot of the tree maybe the next shot more people come in to the next shot so after the tree at 0:53 the next one is of the group.?

I think silhouettes will work well with the tone of the music. " - Mairead (Media Student)

I am glad someone responded to the colour editing of the piece. I tried different tones and shadows and highlights in the video to enhance the visual aspects and get a colour theme of dark blue and light orange and reds to symbolize the sad aspects of the music and to show its a story about two broken lovers who are confused about where they stand, hence the title 'delirious'.

As responded by these two viewers, they likes the light, shadow and silhouette effects rather then trying to follow a distinctive narrative which is the contemporary approach i was aiming for. To improve on this I will shoot more in the day light and use these dark and light effects towards the end of the song to keep continuity. I am going to introduce more characters and maybe even a large group of people to keep the viewers focused on the visual aesthetics rather than following a storyline.

Practice Video

Here is a minute of the first practice shots i produced before shooting the real music video. This helped me figure out that as it's winter it gets dark pretty quick, leaving me less than an hour to shoot after school so I have to think about the shooting schedule carefully. It gave my actress an understanding and feeling to the kind of things i need her to do, and the kind of character she is. The editing after allowed me to understand different length of shots, give me time to remember how to apply the transitions and effects and well as structure a good order alongside the music. overall i am pleased with the way this short slip turned out and i will carry on designing the rest of the storyboard using this narrative idea of a visually pleasing video featuring very sceneric shots and telling a broken love story.

After the final editing cuts, my media teacher analyzed the video and the first aspect we decided isn't effective is the long shot of her walking across the field. It has a too repetitive feel without a reason. To make the video more interactive with the audience it could be improved by putting in a pont of view shot so they get a better understanding of the character. This could be done after the shot of her stepping through the tree out into the open by cutting to a shot of the camera past the tree as a mid-shot of her still walking away, the changing the view to what she is seeing as she explores her surroundings. Another shot of the torch in the dark which i reversed i think is visually appealing but it's too dark and doesn't fit with the aesthetics of the other scenes. I am going to re-shoot all of these shots with the improvements to keep continuity. Even though my favourite shot using the headlights is an effective composition, again it doesn't fit with the rest of the video, and gives a kind of 'horror' feel as her arms are spindly and 'claw-like'. I am going to re-design the mise-en-scene and atmosphere i am trying to create to accompany the song.

Animatic so far

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